27F
Sophistication Index

Max Carter Law

Max Carter Law is a personal injury and workers' compensation law firm located in Birmingham, Alabama. With over 23 years of experience, they specialize in representing individuals who have been injur…

HQ Birmingham, AL#37 of 76 Attorneys 1 maxcarterlaw.com Est. 2006
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Max Carter Law is a Birmingham, Alabama-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, Squarespace for cms & Google Workspace for email infrastructure. Max Carter Law is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
CMS 1
Squarespace
Email Infrastructure 1
Google Workspace
Fonts 1
Google Fonts
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Video Hosting 1
Vimeo
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Gariepy Law Offices 33.5 100.0% Basic Tech Adopters
Wilder Pantazis Law Group 27.0 100.0% Basic Tech Adopters
Malouf & Malouf 32.0 100.0% Basic Tech Adopters
Purcell Law 23.0 100.0% Basic Tech Adopters
Protectiveagency 27.0 100.0% Basic Tech Adopters
Brennan Gott Law PA 13.5 100.0% Awareness-Only Firms
seydimoraleslaw.com 31.0 100.0% Basic Tech Adopters
Johnson & Groninger PLLC 44.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Max Carter Law 27.0 F 1 Birmingham you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Office Locations 1 offices
Headquarters
Birmingham, AL
1023 Edenton Street, 35242

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Misty
Misty Firm Data Analyst Top Law Dog