49D
Sophistication Index

Horak Law

HQ The Woodlands, TX#3 of 11 Attorneys 1 matthoraklaw.com Tel 7132258000

Horak Law is a The Woodlands, Texas-based personal injury firm running 12 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Podium for chat & intake & Gravity Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Horak Law ranks #786 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
88.4% Percentile
#786 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
CDN 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
V&A Law Firm 60.0 100.0% Conversion-Focused Firms
561injuryhelp.com 58.5 100.0% Conversion-Focused Firms
Broadway Law Firm 67.5 98.6% Conversion-Focused Firms
Dougherty Leventhal & Price 70.3 98.1% Basic Tech Adopters
BNG Legal Group APLC 47.0 98.0% Conversion-Focused Firms
McDonald & MacGregor 53.5 98.0% Conversion-Focused Firms
Eaton & Torrenzano 61.5 98.0% Conversion-Focused Firms
paulandsteve.com 57.5 98.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
60%
Gravity Forms · Podium
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.0 D 1 The Woodlands you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
The Woodlands, TX
Wild Ridge Dr, 77380

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