30F
Sophistication Index

Lightfoot, Franklin & White, LLC

HQ Houston, TX#293 of 905 Attorneys 1 lightfootlaw.com Tel 7139601488
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Lightfoot, Franklin & White, LLC is a Houston, Texas-based personal injury firm running 9 technologies across 5 categories. Key investments include Crazy Egg for analytics, Microsoft 365 for email infrastructure & Adobe Fonts for fonts. Lightfoot, Franklin & White, LLC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 2
Crazy Egg Google Analytics
Email Infrastructure 1
Microsoft 365
Fonts 3
Adobe Fonts Font Awesome Google Fonts
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
henleylaw.net 21.0 100.0% Awareness Leaders
Lininger Injury Lawyers 21.0 100.0% Awareness Leaders
Sheppylaw 13.5 100.0% Awareness-Only Firms
huntercassidylaw.com 10.5 100.0% Awareness-Only Firms
Mcgreevyassoc 24.0 100.0% Awareness-Only Firms
dpoklaw.com 9.5 100.0% Awareness-Only Firms
jlaw-pc.com 25.0 100.0% Awareness Leaders
Law Offices of Scott R. Housenbold 14.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Crazy Egg
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Lightfoot, Franklin & White, LLC 29.5 F 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Houston, TX
1885 Saint James Place, 77056

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Misty
Misty Firm Data Analyst Top Law Dog