34F
Sophistication Index

Moss & Barnett

Moss & Barnett is a full-service business law firm based in Minneapolis, Minnesota, with over 70 attorneys. They offer a comprehensive range of legal services to businesses and individuals in Minnesot…

HQ Minneapolis, MN#34 of 93 Attorneys 1 lawmoss.com Tel +1 612-877-5000 Est. 1892

Moss & Barnett is a Minneapolis, Minnesota-based personal injury firm running 4 technologies across 3 categories. Key investments include SendGrid for email marketing, Google Workspace for email infrastructure & Proofpoint for email security. Moss & Barnett is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
26.8% Percentile
#1352 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 4 tools detected
Email Infrastructure 2
Email Marketing 1
Email Security 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ark Insurance 0.0 100.0% Minimalist Tech Users
Pennsylvania National Mutual Casualty Insurance Company 0.0 100.0% Minimalist Tech Users
carolkellogglaw.com 0.0 100.0% Minimalist Tech Users
The Leigh Law Firm, P.C. 0.0 100.0% Minimalist Tech Users
Herzfeld & Rubin, PC 25.0 100.0% Minimalist Tech Users
Hathorninsurance 0.0 100.0% Minimalist Tech Users
Ajicfl 0.0 100.0% Minimalist Tech Users
Efting & Godfrey, LLP 0.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 1 Minneapolis you
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Hall Law. P.A 60.5 C+ 9 St. Cloud
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Klampe Law Firm LLC 65.0 B- 7 Rochester
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Office Locations 1 offices
Headquarters
Minneapolis, MN
150 South 5th Street, 55402

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Misty
Misty Firm Data Analyst Top Law Dog