58C
Sophistication Index

McGraw & Strickland

McGraw Law, LLC is a law firm based in Las Cruces, New Mexico. They specialize in personal injury and civil rights cases, advocating fiercely for their clients. The firm is led by experienced attorney…

HQ Las Cruces, NM#1 of 5 lawfirmnm.com Tel 5755234321 Est. 2011
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McGraw & Strickland is a Las Cruces, New Mexico-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Analytics for analytics, Google Reviews Widget for reviews & Gravity Forms for forms. McGraw & Strickland is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
36.1% Percentile
#3728 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Ad Fraud 1
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nevada Law Foundation 28.0 100.0% Basic Tech Adopters
Elcentrousa 14.5 100.0% Awareness-Only Firms
Lourie Law Firm LLC 33.0 98.1% Basic Tech Adopters
Absoluteinsure 32.0 98.1% Basic Tech Adopters
Morgan Pottinger McGarvey 35.5 97.3% Basic Tech Adopters
Theprosperityinsurance 43.5 97.2% Basic Tech Adopters
Minsky Law LLC 19.5 97.2% Awareness Leaders
penalawyers.com 58.5 97.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
ClickCease
Retention
0%
conversion stack (ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
57.5 C — Las Cruces you
Tawney, Acosta, & Chaparro 33.5 F 99 Las Cruces
Fine Law Firm 79.0 B+ 11 Albuquerque
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Office Locations 1 offices
Headquarters
Las Cruces, NM
165 W Lucero Ave, 88005

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