34F
Sophistication Index

Kocian Law Group

HQ New Britain, CT#3 of 4 Attorneys 1 kocianlaw.com Tel +1-860-730-6100
Personal Injury Medical Malpractice

Kocian Law Group is a New Britain, Connecticut-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Microsoft 365 for email infrastructure. The firm handles Personal Injury, Medical Malpractice cases. Within the Basic Tech Adopters segment (6,792 firms), Kocian Law Group ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Headline Barlow Condensed
Body Roboto
Fonts Barlow Condensed, Roboto
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Choicemutual 14.5 100.0% Awareness-Only Firms
koffskyfelsen.com 14.5 100.0% Awareness-Only Firms
Herrera Law Group 33.5 100.0% Basic Tech Adopters
O'Connor Cadiz Accident and Injury Law 15.5 100.0% Awareness Leaders
Carter Injury Law 28.0 100.0% Basic Tech Adopters
Nilo J. Sanchez & Associates 14.5 100.0% Awareness-Only Firms
Porter Wright Morris & Arthur Llp. 18.5 100.0% Awareness Leaders
legalcenterofnwa.com 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Hotjar
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 1 New Britain you
Patrick Filan Lawyer 65.0 B- 10 Fairfield
Bartlett & Grippe, LLC 81.5 A- 10 Cheshire
Robinson Mahoney PLLC 39.5 F 10 Fairfield
Loughlin FitzGerald, P.C. 34.5 F 10 Wallingford
Lemberg Law LLC 69.0 B- 9 Wilton
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
New Britain, CT
435 South Main Street, 06051

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Misty
Misty Firm Data Analyst Top Law Dog