30F
Sophistication Index

kelly-west.com

Attorneys 11 kelly-west.com

kelly-west.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, nGage for chat & intake & GoDaddy Website Builder for cms. The firm has 11 office locations. kelly-west.com is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Chat & Intake 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Jeffrey D. Fulton 64.0 100.0% Minimalist Tech Users
Raipher D Pellegrino 30.5 100.0% Basic Tech Adopters
Law Offices of Joseph I Harrison 30.5 100.0% Conversion-Focused Firms
Yourhealthplanfinder 14.5 100.0% Awareness-Only Firms
John Allegra Law 30.5 100.0% Conversion-Focused Firms
Duran Law Offices 34.5 100.0% Basic Tech Adopters
BARRY LAW GROUP 53.5 100.0% Conversion-Focused Firms
Agemian Law Group, PC 34.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
James Thomas West Asheville, North Carolina personal-injury

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