64C+
Sophistication Index

Kelley Uustal, PLC

HQ Fort Lauderdale, FL#20 of 175 Attorneys 20 kelleyuustal.com

Kelley Uustal, PLC operates 21 offices across FL & Florida, backed by 13 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. The firm has 2 attorneys & 21 office locations. Kelley Uustal, PLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
44.7% Percentile
#3227 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
East Valley Injury Law 48.0 100.0% Conversion-Focused Firms
demilialaw.com 59.5 100.0% Conversion-Focused Firms
Hastingsinjurylaw 48.0 100.0% Conversion-Focused Firms
Manibog Law 29.0 100.0% Basic Tech Adopters
Thebermanlawgroup 48.0 100.0% Conversion-Focused Firms
Baumgartner Law LLC 46.0 100.0% Basic Tech Adopters
Samples Ames PLLC 59.0 100.0% Basic Tech Adopters
Globaloneinsagency 43.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · WPForms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
63.5 C+ 20 Fort Lauderdale you
Nooney, Roberts, Hewett And Nowicki 24.0 F 30 Jacksonville
Abogadas305 72.5 B 30 Coral Gables
Abrams Justice Trial Attorneys 28.0 F 30 Miami
Haliczer Pettis & Schwamm 34.5 F 30 Fort Lauderdale
Fiol & Morros 30.5 F 30 Tampa
Attorney Roster 2 found
NameLocationPractice
John Joseph Uustal Clearwater, Florida personal-injury

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