50D
Sophistication Index

Keeling Law Firm

Keeling Law Firm is a Houston-based bankruptcy law firm that has been helping families and businesses with their debt problems since 1986. The firm is led by Ken Keeling, who is Board Certified in Con…

HQ Houston, TX#137 of 905 Attorneys 1 keelinglaw.com Tel +1 713-686-2222

Keeling Law Firm is a Houston, Texas-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Tag Manager for analytics, CallRail for call tracking & WordPress for cms. Keeling Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.1% Percentile
#4366 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hamilton Law Firm 38.5 100.0% Basic Tech Adopters
Butlerinjury 38.5 100.0% Conversion-Focused Firms
Davis & Davis, Attorneys at Law 30.5 100.0% Conversion-Focused Firms
Brown & Roberto 50.5 100.0% Conversion-Focused Firms
belllg.com 64.0 100.0% Conversion-Focused Firms
Minella Law Group 20.0 100.0% Basic Tech Adopters
dko-law.com 30.5 100.0% Conversion-Focused Firms
The Frank Santini Law Firm 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Hotjar
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Houston, TX
3310 Katy Freeway, 77007

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim keelinglaw.com →