82A-
Sophistication Index

Kass & Moses

Kass & Moses is a dedicated team of Motorcycle and Bicycle Personal Injury Attorneys providing legal services nationwide. With a focus on bikers, they offer free 24/7 legal advice, handle cases across…

HQ Northbrook, IL#1 of 10 Attorneys 9 kassandmoses.com Tel +1 800-414-5196

Kass & Moses operates 10 offices across IL & Illinois, backed by 16 technologies spanning 15 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 10 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Kass & Moses outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Ad Fraud 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
daveabels.com 82.3 99.0% Conversion-Focused Firms
Dwyer Williams Potter Attorneys 82.5 98.6% Conversion-Focused Firms
McMinn Law Firm Llp. 82.5 98.6% Conversion-Focused Firms
Clifford Law Offices 80.0 98.6% Conversion-Focused Firms
Garrett T. Ogata 70.3 98.4% Conversion-Focused Firms
Attorney Brian White Personal Injury Lawyers 49.0 98.4% Conversion-Focused Firms
Janicek Law 55.0 98.4% Conversion-Focused Firms
Denlea & Carton LLP 83.5 98.3% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
80%
CallRail · ClickCease · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, ClickCease, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 9 Northbrook you
Anesi Ozmon, Ltd. 67.5 B- 13 Chicago
McCready Law 79.0 B+ 13 Chicago
Khan Nayyar & Associates, LLC 21.0 F 13 Oakbrook Terrace
Gordon Injury Lawyers, P.C. 0.0 F 13 Chicago
Corboy & Demetrio 0.0 F 13 Chicago
Attorney Roster 1 found
NameLocationPractice
Andrew Lee Kass Peoria, Illinois personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog