74B
Sophistication Index

Johnson Law PLC

Experienced attorney Neal S. Johnson has served the residents of southwestern Virginia for over 30 years. Today, from our Roanoke law office, Johnson Law PLC, he continues to serve the people of the R…

HQ Roanoke, VA#4 of 13 Attorneys 7 johnsonlawplc.com Tel +1-540-685-0136
Personal Injury Catastrophic Injury Motor Vehicle Accidents Car Wrecks Truck Wrecks Motorcycle Wrecks Family Law & Divorce Product Liability +9
Claim Profile →

Johnson Law PLC operates 7 offices across VA & Virginia, backed by 14 technologies spanning 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 attorneys & 7 office locations, handling Personal Injury, Catastrophic Injury, Motor Vehicle Accidents, Car Wrecks cases. Within the Conversion-Focused Firms segment (5,831 firms), Johnson Law PLC ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cassian & Carter LLC 66.0 100.0% Conversion-Focused Firms
Gagnoneisele 74.5 100.0% Conversion-Focused Firms
The Merkel Law Firm, LLC 74.5 100.0% Conversion-Focused Firms
Callbiggs 66.0 100.0% Conversion-Focused Firms
Russell Smith Attorneys 66.0 100.0% Conversion-Focused Firms
Law Office of Kevin L. Beard, P.A. 74.5 100.0% Conversion-Focused Firms
mikeburnslaw.com 66.0 100.0% Conversion-Focused Firms
ksrllp.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 7 Roanoke you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Barney Injury Law 12.0 F 9 Virginia Beach
Alex Taylor Law, PLC 20.0 F 9 Richmond
Blankingship & Keith 9.5 F 9 Fairfax
Correll Law Firm, PLC 50.0 C- 9 Winchester
Attorney Roster 2 found
NameLocationPractice
Neal S. Johnson Alexandria, Virginia personal-injury
Office Locations 7 offices

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim johnsonlawplc.com →