82A-
Sophistication Index

Mueller, Schmidt, Mulholland & Cooling, PLLC

HQ Des Moines, IA#1 of 33 Attorneys 3 iowalawyers.com Tel 5155001015
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Mueller, Schmidt, Mulholland & Cooling, PLLC is a Des Moines, Iowa-based personal injury firm running 20 technologies across 15 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 4 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Mueller, Schmidt, Mulholland & Cooling, PLLC outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 2
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Social 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Doan Law Firm 75.0 100.0% Conversion-Focused Firms
The Gogel Law Firm 78.0 99.1% Conversion-Focused Firms
txpersonalinjuryfirm.com 80.5 99.1% Conversion-Focused Firms
Caruso Law Offices 74.0 99.1% Conversion-Focused Firms
Hauptman, O'Brien, Wolf & Lathrop, P.C. 79.0 99.1% Conversion-Focused Firms
The Ryan Law Group 81.5 99.1% Conversion-Focused Firms
Accident Lawyer FL 65.5 99.1% Conversion-Focused Firms
Hendy Johnson Vaughn Emery 78.0 98.8% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Hotjar
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 3 Des Moines you
Stuart Tinley Law Firm LLP 0 F 7 Council Bluffs
Spaulding & Shaull, P.L.C. 0.0 F 6 Des Moines
Johnson, Mulholland, Cochrane, Cochrane, Yung & Engler, P.L.C. 64.0 C+ 5 Fort Dodge
RSH Legal 61.5 C+ 5 Cedar Rapids
Ragsdale LLC 10.5 F 5 Ames
Attorney Roster 1 found
NameLocationPractice
Dustin Mueller Davenport, Iowa personal-injury
Office Locations 4 offices
Headquarters
Des Moines, IA
2711 Grand Ave, 50312-5217

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