52C-
Sophistication Index

horganlawfirm.com

Attorneys 2 horganlawfirm.com

horganlawfirm.com is a personal injury law firm with a C- technology grade. Key investments include Facebook Pixel for analytics, WordPress for cms & Microsoft 365 for email infrastructure. The firm has 2 office locations. Within the Retention Innovators segment (1,852 firms), horganlawfirm.com ranks #901 and outperforms 51% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
51.2% Percentile
#901 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Maps 1
Page Builder 1
Practice Management 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Integralbenefits 30.5 100.0% Retention Innovators
Barkhordarian Law Firm 52.0 100.0% Retention Innovators
Championbrokeragegrp 48.0 99.1% Conversion-Focused Firms
Kegan Coleman Law Firm PLLC 44.0 99.1% Retention Innovators
ozarkslegacylaw.com 53.0 98.1% Retention Innovators
Sandvikinsuranceagency 55.5 98.1% Retention Innovators
Thompsonlawcenters 24.0 98.1% Conversion-Focused Firms
Ihealthbrokers 34.5 98.0% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
40%
Lawmatics
retention stack (Lawmatics)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Thomas Horgan Lincoln, Nebraska personal-injury
Office Locations 2 offices

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