holtonlaw.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, nGage for chat & intake & Microsoft 365 for email infrastructure. The firm has 2 attorneys & 6 office locations. Within the Basic Tech Adopters segment (6,792 firms), holtonlaw.com ranks #1924 and outperforms 72% of peers on technology adoption.
Technology Stack
7 tools detected
Analytics
1
Email Infrastructure
1
Email Security
1
JS Library
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| CBC | 29.5 | 100.0% | Conversion-Focused Firms |
| Avalosfamilyinsurance | 33.5 | 100.0% | Retention Innovators |
| Armijoins | 33.5 | 100.0% | Retention Innovators |
| Aguayoins | 33.5 | 100.0% | Basic Tech Adopters |
| Ebdinc | 33.5 | 100.0% | Basic Tech Adopters |
| D'Arcy Johnson Day | 29.5 | 100.0% | Basic Tech Adopters |
| Day Pitney LLP | 33.5 | 100.0% | Basic Tech Adopters |
| Agentgarytu | 33.5 | 100.0% | Retention Innovators |
Funnel Coverage
2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
WordPress
Google Tag Manager
Google Workspace
Google reCAPTCHA
Gravity Forms
Local Competitors
same state, similar size
No comparable firms found.
Attorney Roster
2 found
| Name | Location | Practice |
|---|---|---|
| John R. Holton | Murfreesboro, Tennessee | personal-injury |
| Timothy Holton | Murfreesboro, Tennessee | personal-injury |
Office Locations
6 offices
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