21F
Sophistication Index

Higier Allen & Lautin

Higier Allen & Lautin, P.C. is a medium-sized, full-service business law firm with substantial experience in commercial litigation, bankruptcy and creditors rights, local and national real estate matt…

HQ Dallas, TX#134 of 250 Attorneys 1 higierallen.com Tel 972.716.1888 Est. 2007

Higier Allen & Lautin is a Dallas, Texas-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Higier Allen & Lautin is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
33.1% Percentile
#1645 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Avalon Law 21.0 99.6% Awareness Leaders
Wediginsurance 21.0 99.6% Awareness Leaders
Bedell, Dittmar, DeVault, Pillans & Coxe, P.A. 21.0 99.6% Awareness Leaders
Runge Firm 21.0 99.4% Awareness Leaders
esplinweight.com 21.0 99.4% Awareness Leaders
Nancy C. Iler Law Firm LLC 21.0 99.3% Awareness Leaders
Clpinsurancesolutions 21.0 99.2% Awareness Leaders
Teamcenturion 34.5 98.8% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
21.0 F 1 Dallas you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Dallas, TX
2711 North Haskell Avenue, 75204

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Misty
Misty Firm Data Analyst Top Law Dog