40D
Sophistication Index

Henderson, Franklin, Starnes & Holt, P.A.

Founded in 1924, Henderson Franklin is headquartered in Fort Myers, Florida, and has offices in Sanibel and Bonita Springs. We are proud of our role in the history of Southwest Florida, and in the for…

HQ Fort Myers, FL#18 of 41 Attorneys 1 henlaw.com Tel 2393441100 Est. 1924
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Henderson, Franklin, Starnes & Holt, P.A. is a Fort Myers, Florida-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Analytics for analytics, The Trade Desk for advertising & accessiBe for accessibility. Within the Awareness Leaders segment (2,459 firms), Henderson, Franklin, Starnes & Holt, P.A. ranks #353 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
85.7% Percentile
#353 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
accessibility 1
accessiBe
Advertising 1
The Trade Desk
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Email Security 1
Mimecast
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
Social 1
AddToAny
Structured Data 1
Schema.org (Attorney)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Metro Detroit Injury Law PLLC 39.5 100.0% Retention Innovators
Law Offices of Ginger S. Marcos 19.5 100.0% Awareness Leaders
Morris Hall 38.5 98.7% Retention Innovators
Rue & Ziffra 35.5 98.0% Conversion-Focused Firms
Schum Law Office 63.5 98.0% Retention Innovators
Moore O'Brien & Foti 20.5 96.8% Awareness Leaders
Sriplaw 39.5 96.8% Retention Innovators
Stewart Miller Simmons Trial Attorneys 26.0 96.7% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Henderson, Franklin, Starnes & Holt, P.A. 40.5 D 1 Fort Myers you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Fort Myers, FL
1715 Monroe Street, 33901

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Misty
Misty Firm Data Analyst