34F
Sophistication Index

Hanline Law

Hanline Law is a law firm based in Durham, Raleigh, and Chapel Hill. They specialize in personal injury and estate law, providing legal services to clients who have been involved in car accidents and …

HQ Durham, NC#9 of 25 Attorneys 10 hanlinelaw.com

Hanline Law operates 11 offices across NC & North Carolina, backed by 11 technologies spanning 9 categories. Key investments include Cloudflare Web Analytics for analytics, CallTrackingMetrics for call tracking & WordPress for cms. The firm has 11 office locations. Hanline Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
7.9% Percentile
#5368 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Jeffrey D. Fulton 64.0 100.0% Minimalist Tech Users
Raipher D Pellegrino 30.5 100.0% Basic Tech Adopters
Law Offices of Joseph I Harrison 30.5 100.0% Conversion-Focused Firms
Yourhealthplanfinder 14.5 100.0% Awareness-Only Firms
John Allegra Law 30.5 100.0% Conversion-Focused Firms
Duran Law Offices 34.5 100.0% Basic Tech Adopters
BARRY LAW GROUP 53.5 100.0% Conversion-Focused Firms
Agemian Law Group, PC 34.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 10 Durham you
Mason, Mason, & Smith Attorneys at Law 65.0 B- 15 Wilmington
Maurer Law 65.0 B- 15 Cornelius
Horton & Mendez, Attorneys at Law, PLLC 80.0 A- 15 Wilmington
Hunter & Everage 73.0 B 15 Charlotte
Woody White Law 77.0 B+ 15 Wilmington
Attorney Roster 1 found
NameLocationPractice
Cory Hanline Asheville, North Carolina personal-injury

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Misty
Misty Firm Data Analyst