38F
Sophistication Index

Gray Reed & McGraw LLP

Gray Reed is a full service law firm based in Texas, with offices in Dallas, Houston, and Waco. With over 150 lawyers, we provide high quality legal services in a streamlined manner. Our areas of expe…

HQ Houston, TX#245 of 906 Attorneys 1 grayreed.com Tel 7139867000 Est. 1985
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Gray Reed & McGraw LLP is a Houston, Texas-based personal injury firm running 9 technologies across 9 categories. Key investments include Google Analytics for analytics, DocuSign for documents & Microsoft 365 for email infrastructure. Within the Basic Tech Adopters segment (6,792 firms), Gray Reed & McGraw LLP ranks #2774 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.2% Percentile
#2774 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
documents 1
DocuSign
Email Infrastructure 1
Microsoft 365
Email Security 1
Mimecast
Fonts 1
Font Awesome
JS Library 1
jQuery
project_management 1
Smartsheet
video_conferencing 1
Cisco Webex
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Blumberg Law Corporation 24.0 97.2% Awareness-Only Firms
Brick Gentry P.C. 24.0 97.2% Awareness-Only Firms
Sweet 24.0 97.0% Awareness-Only Firms
JOSEPH GREENWALD & LAAKE PC 37.5 96.9% Basic Tech Adopters
Jacobscompany 42.5 96.9% Basic Tech Adopters
Txcinsurance 42.5 96.9% Basic Tech Adopters
Fermentersinsurance 42.5 96.9% Basic Tech Adopters
Heartman 42.5 96.9% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Gray Reed & McGraw LLP 37.5 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
1300 Post Oak Blvd, 77056

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Misty
Misty Firm Data Analyst Top Law Dog