21F
Sophistication Index

Gray & White

HQ Cheyenne, WY#3 of 4 Attorneys 6 grayandwhitelaw.com Tel 3072012810
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Gray & White is a Cheyenne, Wyoming-based personal injury firm running 8 technologies across 6 categories. Key investments include Google Tag Manager for analytics, Cloudflare for cdn & Microsoft 365 for email infrastructure. The firm has 4 attorneys & 3 office locations. Gray & White is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
36.2% Percentile
#1571 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 8 tools detected
Analytics 1
CDN 1
Email Infrastructure 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Davielawfirm 35.5 100.0% Awareness Leaders
Westgateagency 25.0 100.0% Awareness Leaders
Neifert, Byrne & Ozga, P.C. 21.0 100.0% Awareness Leaders
Universalinsurancebroker 14.5 100.0% Awareness-Only Firms
C1Wealthmanagement 21.0 100.0% Awareness Leaders
jonathankatzlaw.com 14.5 100.0% Awareness-Only Firms
kyfirm.com 14.5 100.0% Awareness-Only Firms
Comaltex 21.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Foster Web Marketing · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
21.0 F 6 Cheyenne you
Jacobs Law 0.0 F 5 Laramie
Attorney Roster 4 found
NameLocationPractice
Adrienne Kim Lexington, Kentucky personal-injury
Mark Gray Lexington, Kentucky personal-injury
Matthew Lee White Lexington, Kentucky personal-injury
Office Locations 3 offices
Headquarters
Cheyenne, WY
1710 Pioneer Ave, 82001-4406

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