48D
Sophistication Index

GRAY ROBINSON

GrayRobinson is a multidimensional team of professionals providing integrated legal, lobbying, and regulatory services to leading and emerging businesses, state and local governments, industry stakeho…

Attorneys 1 gray-robinson.com Tel 8505779090 Est. 1970
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GRAY ROBINSON is a Florida-based personal injury firm running 8 technologies across 8 categories. Key investments include Salesforce for crm, Litify for case management & Google Analytics for analytics. GRAY ROBINSON is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
45.3% Percentile
#1011 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 8 tools detected
Analytics 1
Google Analytics
Case Management 1
Litify
CRM 1
Salesforce
Email Infrastructure 1
Google Workspace
Email Security 1
Mimecast
Fonts 1
Google Fonts
JS Library 1
jQuery
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lumen Technologies Inc 53.0 100.0% Retention Innovators
Hornsby Law Group 44.0 100.0% Retention Innovators
Meriwether & Tharp LLC 28.0 100.0% Retention Innovators
Cole, Scott & Kissane 48.0 100.0% Retention Innovators
Seyfarth Shaw LLP 38.5 98.0% Retention Innovators
Stueve Siegel Hanson 49.0 98.0% Retention Innovators
CenterPoint Energy 60.5 98.0% Retention Innovators
HP Inc. 48.0 98.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Salesforce
2 enterprise-grade tools retention stack (Salesforce)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
GRAY ROBINSON 48.0 D 1 you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

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Misty
Misty Firm Data Analyst