24F
Sophistication Index

goolsbylaw.com

Attorneys 11 goolsbylaw.com
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goolsbylaw.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Google Workspace for email infrastructure. The firm has 11 office locations. goolsbylaw.com is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
10.1% Percentile
#6109 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Email Infrastructure 2
JS Library 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
parrbrown.com 29.0 100.0% Awareness Leaders
Law Office of Stephen L. Hoffman LLC 14.5 100.0% Awareness-Only Firms
Migbrokers 10.5 100.0% Awareness-Only Firms
Mohragency 10.5 100.0% Awareness-Only Firms
frontierlawcenter.com 10.5 100.0% Awareness-Only Firms
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. 54.5 100.0% Basic Tech Adopters
The Soliman Firm 10.5 100.0% Awareness-Only Firms
City of Riverside,CA 28.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Thomas Goolsby Concord, North Carolina personal-injury

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