34F
Sophistication Index

Goodnow McKay

Goodnow McKay is a personal injury law firm based in Arizona, dedicated to fighting for our clients and providing advocacy of the highest quality. Arizona based litigation law firm fighting on behalf …

HQ Phoenix, AZ#64 of 162 goodnowmckay.com

Goodnow McKay is a Phoenix, Arizona-based personal injury firm running 12 technologies across 8 categories. Key investments include Cloudflare Web Analytics for analytics, nGage for chat & intake & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Goodnow McKay ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Franco Munoz Law Firm 35.5 100.0% Conversion-Focused Firms
nmwlawfirm.com 14.5 100.0% Awareness-Only Firms
Law Office Of Tommy J. Badeaux 18.5 100.0% Awareness Leaders
churchandpage.com 18.5 100.0% Awareness Leaders
Garland Samuel & Loeb 56.0 100.0% Conversion-Focused Firms
Ogborn Mihm LLP 46.0 100.0% Conversion-Focused Firms
Taylor, Foster, Mallett, Downs Ramsey & Russell, PC 14.5 100.0% Awareness-Only Firms
Elrod Pope Law Firm 30.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Phoenix you
Palumbo Wolfe & Palumbo 13.5 F 69 Phoenix
Skousen Sksen Glbrndsen Ptence 68.5 B- 57 Mesa
Lamber Goodnow Injury Lawyers 54.5 C- 56 Phoenix
Plattner Verderame 82.3 A- 53 Phoenix
Kelly Law Team 33.8 F 52 Phoenix
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Phoenix, AZ
1825 E Northern Ave, 85020-3940

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