19F
Sophistication Index

Giarmarco, Mullins & Horton, PC

HQ Troy, MI#18 of 33 Attorneys 1 gmhlaw.com Tel 2484577000

Giarmarco, Mullins & Horton, PC is a Troy, Michigan-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Tag Manager for analytics, HubSpot Chat for chat & intake & WordPress for cms. Giarmarco, Mullins & Horton, PC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
0.4% Percentile
#6769 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Compliance 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Amarosa Law Firm PA 44.0 100.0% Conversion-Focused Firms
shaneylaw.com 55.5 100.0% Basic Tech Adopters
Almanzar & Youngers 48.0 100.0% Conversion-Focused Firms
kmpdivorce.com 47.0 100.0% Conversion-Focused Firms
daklawfirm.com 37.5 100.0% Basic Tech Adopters
cooklawut.com 46.5 100.0% Basic Tech Adopters
ftpersonalinjurylawyers.com 55.5 99.0% Conversion-Focused Firms
laborchamp.com 80.5 98.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
19.0 F 1 Troy you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Troy, MI
101 W Big Beaver Rd Ste 1000, 48084-5280

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Misty Firm Data Analyst Top Law Dog