14F
Sophistication Index

Gillette Law P.A.

HQ Williamsburg, VA#2 of 4 Attorneys 1 gillettelaw.com Tel 7572204529

Gillette Law P.A. is a Williamsburg, Virginia-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Gillette Law P.A. ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
golaw.us 30.5 100.0% Basic Tech Adopters
Swope, Rodante P.A. 33.5 100.0% Basic Tech Adopters
Cash Krugler & Fredericks 14.5 100.0% Awareness-Only Firms
ROMERO LAW, APC 13.5 100.0% Awareness-Only Firms
Kistler Law Firm 14.5 100.0% Awareness-Only Firms
jamlawyers.com 14.5 100.0% Awareness-Only Firms
Unitedlawfla 30.5 100.0% Basic Tech Adopters
adamshemingway.com 30.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F 1 Williamsburg you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Cuthbert Law Offices, a Professional Corporation 37.3 F 9 Petersburg
Blankingship & Keith 9.5 F 9 Fairfax
Barney Injury Law 12.0 F 9 Virginia Beach
Correll Law Firm, PLC 50.0 C- 9 Winchester
Office Locations 1 offices
Headquarters
Williamsburg, VA
1315 Jamestown Rd, 23185-3363

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Misty
Misty Firm Data Analyst Top Law Dog