52C-
Sophistication Index

gesmer.com

Attorneys 9 gesmer.com

gesmer.com is a personal injury law firm with a C- technology grade. Key investments include Google Analytics for analytics, WPForms for forms & WordPress for cms. The firm has 9 office locations. Ranked #584 among 6,792 firms in the Basic Tech Adopters segment, gesmer.com outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
91.4% Percentile
#584 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CMS 1
Compliance 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shaffer Lombardo Shurin, PC 34.5 100.0% Basic Tech Adopters
Zarwin, Baum, et al 42.5 100.0% Basic Tech Adopters
Heartlandinsurancepartners 34.5 100.0% Basic Tech Adopters
Simon & O'Rourke Law Firm, P.C. 38.5 100.0% Basic Tech Adopters
Abbateins 18.5 100.0% Awareness Leaders
Coastalpalmins 34.5 100.0% Basic Tech Adopters
ghslawyers.com 49.0 100.0% Basic Tech Adopters
scblawyers.com 18.5 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Kevin T. Peters Springfield, Massachusetts personal-injury

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