18F
Sophistication Index

Gelber & O'Connell LLC

Gelber & O’Connell, LLC, is your "Personal"​ Car Accident and Injury Law Firm. In addition to being tough and thorough litigators, our attorneys treat each and every client with care and compassion. O…

HQ Buffalo, NY#37 of 49 Attorneys 1 gelberoconnell.com Tel 8774844524 Est. 2000
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Gelber & O'Connell LLC is a Buffalo, New York-based personal injury firm running 8 technologies across 6 categories. Key investments include Cloudflare Web Analytics for analytics, Google AdSense for advertising & Astro for cms. Gelber & O'Connell LLC is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
22.5% Percentile
#1907 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 8 tools detected
Advertising 1
Google AdSense
Analytics 2
Cloudflare Web Analytics Google Analytics
CMS 2
Astro WordPress
Fonts 1
Google Fonts
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mlslawstl.com 18.5 100.0% Awareness Leaders
Knott & Boyle, PLLC 18.5 100.0% Awareness Leaders
Kiel & Trueax, L.L.C. 18.5 100.0% Awareness Leaders
Duke Fagan 18.5 100.0% Awareness Leaders
Law Offices of Daniel M. Bald 18.5 100.0% Awareness Leaders
clearpathinjury.com 50.5 100.0% Conversion-Focused Firms
Strong Pipkin Bissell & Ledyard (CLOSED) 18.5 100.0% Awareness Leaders
Mylawyersa 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Google AdSense · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Gelber & O'Connell LLC 18.5 F 1 Buffalo you
Beau Taylor Law, PLLC 4.0 F 10 New York
De Caro & Kaplen 15.5 F 10 New York
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
The Nicotra Law Firm 43.5 D 10 Buffalo
Catalano Law 66.0 B- 10 Syracuse
Office Locations 1 offices
Headquarters
Buffalo, NY
6512 Main Street, 14221

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