70B-
Sophistication Index

First Legal

First Legal is the first true comprehensive File Thru Trialâ„¢ solutions firm. We are uniquely qualified and have proven to bring continued success to our clients. That success comes through our culture…

HQ Los Angeles, CA#35 of 389 firstlegal.com Tel +1 800-889-0111

First Legal is a Los Angeles, California-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Tag Manager for analytics, Mailchimp for email marketing & Gravity Forms for forms. Within the Retention Innovators segment (1,852 firms), First Legal ranks #450 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
75.7% Percentile
#450 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
Forms 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lowe Law Group 57.5 100.0% Conversion-Focused Firms
Rbninsurance 55.5 100.0% Basic Tech Adopters
LA Century Law 53.5 99.0% Conversion-Focused Firms
Alagood Cartwright Burke PC 54.5 99.0% Conversion-Focused Firms
Stephen T Bowling: DWI & Criminal Defense Attorneys 23.0 99.0% Basic Tech Adopters
The Lobb Firm 33.5 99.0% Conversion-Focused Firms
McGowan & Cecil, 49.5 99.0% Conversion-Focused Firms
Ron Austin Law 44.0 99.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
40%
Mailchimp
3 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.5 B- — Los Angeles you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Los Angeles, CA
523 W 6th St, 91754

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