30F
Sophistication Index

Ernst Law Group

California Trial Lawyers | Ernst Law Group is a plaintiff trial lawyer firm that has been serving California for over four decades. Led by Don Ernst, the firm has a proven track record of representing…

HQ San Luis Obispo, CA#6 of 8 Attorneys 12 ernstlawgroup.com Tel +1-805-457-8026 Est. 1980
Person Injury - Plaintiff Nursing Home Personal Injury -- Plaintiff Motor Vehicle Accidents -- Plaintiff Products Liability Law Aviation Wrongful Death Brain & Spinal Cord Injuries +9

Ernst Law Group is a San Luis Obispo, California-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & CallRail for call tracking. The firm has 3 attorneys & 5 office locations, handling Person Injury - Plaintiff, Nursing Home, Personal Injury -- Plaintiff, Motor Vehicle Accidents -- Plaintiff cases. Ernst Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
6.0% Percentile
#5483 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
robcolelaw.com 4.0 100.0% Minimalist Tech Users
Larainsurance 4.0 100.0% Minimalist Tech Users
Warmanlaw 4.0 100.0% Minimalist Tech Users
Advanceproinsurance 4.0 100.0% Minimalist Tech Users
Proa Santana Law, LLC 0.0 100.0% Minimalist Tech Users
Seidulelaw 4.0 100.0% Minimalist Tech Users
Surman Law, LLC 4.0 100.0% Minimalist Tech Users
themcdaniellawfirm.com 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F 12 San Luis Obispo you
LyfeLaw 55.5 C 18 Los Angeles
Razi Law Group 35.5 F 18 Beverly Hills
Lewitt Hackman 38.5 F 18 Encino
Doyle Apc 0.0 F 18 San Diego
Yuhl Carr 24.0 F 18 Marina Del Rey
Attorney Roster 3 found
NameLocationPractice
Don Alan Ernst Salinas, California personal-injury
Taylor Ernst Bakersfield, California personal-injury
Office Locations 5 offices

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Misty
Misty Firm Data Analyst Top Law Dog