82A-
Sophistication Index

Ellis Law

Law Offices of Naomi Ellis, PLLC (ellislawnc.com) is a trusted personal injury attorney in North Carolina with over 10 years of experience. Naomi Ellis provides personalized legal strategies tailored …

HQ Durham, NC#2 of 25 Attorneys 11 ellislawnc.com Tel +1 919-444-4177

Ellis Law operates 12 offices across NC & North Carolina, backed by 17 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Smith.ai for intake software & Gravity Forms for forms. The firm has 12 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Ellis Law outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jolley & Jolley 60.0 100.0% Basic Tech Adopters
Byrd Davis Alden & Henrichson, 66.0 100.0% Conversion-Focused Firms
Law Offices of Brent W. Caldwell 76.5 100.0% Conversion-Focused Firms
aminovlawgroup.com 67.5 100.0% Conversion-Focused Firms
South Atlanta Injury Lawyers 75.0 100.0% Conversion-Focused Firms
Legacypartnersinsurance 82.5 100.0% Conversion-Focused Firms
Cunningham & Mears 64.0 100.0% Conversion-Focused Firms
gallivanlawfirm.com 71.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
60%
CallRail · Smith.ai
Retention
0%
3 paid tools conversion stack (CallRail, Smith.ai)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 11 Durham you
Mason, Mason, & Smith Attorneys at Law 65.0 B- 15 Wilmington
Maurer Law 65.0 B- 15 Cornelius
Horton & Mendez, Attorneys at Law, PLLC 80.0 A- 15 Wilmington
Hunter & Everage 73.0 B 15 Charlotte
Woody White Law 77.0 B+ 15 Wilmington
Attorney Roster 1 found
NameLocationPractice
Naomi L. Ellis Charlotte, North Carolina personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim ellislawnc.com →