50C-
Sophistication Index

edsmithlaw

The Law Office of Edward Smith is a personal injury law firm serving the entire state of Colorado. They specialize in handling personal injury cases and are committed to helping individuals and famili…

HQ Longmont, CO#1 of 6 Attorneys 11 edsmithlaw.com

edsmithlaw operates 12 offices across CO & Colorado, backed by 13 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Contact Form 7 for forms. The firm has 12 office locations. Within the Basic Tech Adopters segment (6,792 firms), edsmithlaw ranks #693 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
89.8% Percentile
#693 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 2
CMS 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
getgomez.com 84.1 99.2% Conversion-Focused Firms
needavalawyer.com 83.3 99.2% Conversion-Focused Firms
Khan Injury 78.5 99.0% Conversion-Focused Firms
Meirowitz & Wasserberg, LLP 79.8 98.9% Conversion-Focused Firms
het-attorneys.com 81.8 98.6% Conversion-Focused Firms
findphillylawyer.com 70.0 98.3% Conversion-Focused Firms
lawfinn.com 81.5 98.3% Conversion-Focused Firms
disabilityinsurancelawfirm.com 65.0 98.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Juvo Leads
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.0 C- 11 Longmont you
VanMeveren Law Group 66.0 B- 16 Fort Collins
Cannon Law 59.5 C 16 Fort Collins
Denver Personal Injury Attorney 33.5 F 13 Denver
The Paul Wilkinson Law Firm 80.0 A- 13 Denver
Anna Burr 93.0 A+ 13 Aurora
Attorney Roster 1 found
NameLocationPractice
Edward Smith Boulder, Colorado personal-injury

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