10F
Sophistication Index

Dunlap & Shipman, P.A.

HQ Santa Rosa Beach, FL#4 of 4 Attorneys 1 dunlapshipman.com Tel 850-231-3315

Dunlap & Shipman, P.A. is a Santa Rosa Beach, Florida-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Dunlap & Shipman, P.A. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Employeeretentionbenefits 15.5 100.0% Awareness Leaders
kryhlaw.com 10.5 100.0% Awareness-Only Firms
Trucker Huss 35.5 100.0% Awareness Leaders
Hicks & Brasier 25.0 100.0% Awareness Leaders
Heightsinjurylaw 13.5 100.0% Awareness-Only Firms
bourne.law 24.0 100.0% Basic Tech Adopters
K.E. Bradley Law 10.5 100.0% Awareness-Only Firms
MJB LAW GROUP, APC. 21.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Santa Rosa Beach you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

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