26F
Sophistication Index

Donovan & O'Connor, Llp

HQ North Adams, MA#1 of 1 Attorneys 1 docatty.com Tel 4136633200

Donovan & O'Connor, Llp is a North Adams, Massachusetts-based personal injury firm running 10 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Donovan & O'Connor, Llp ranks #1058 and outperforms 57% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
57.0% Percentile
#1058 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rosales Law Firm 21.5 100.0% Awareness-Only Firms
Chavana Law, PLLC 39.5 100.0% Basic Tech Adopters
Schiffmacher Cinelli Adoff LLP 45.0 100.0% Basic Tech Adopters
Pacific Coast Injury Lawyer APC 42.5 100.0% Basic Tech Adopters
thejaffelawfirm.com 44.0 100.0% Awareness Leaders
Fischer Legal Group 21.5 100.0% Awareness-Only Firms
Farnsworth & Murphy LLC 18.5 100.0% Awareness Leaders
Trecker Fritz & Williams 21.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
All in One SEO · Facebook Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
26.5 F 1 North Adams you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough
Office Locations 1 offices
Headquarters
North Adams, MA
1330 Mass Moca Way, 01247-2453

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