50C-
Sophistication Index

dmv.ca.gov

Attorneys 1 dmv.ca.gov

dmv.ca.gov is a personal injury law firm with a C- technology grade. Key investments include Google Analytics for analytics, AB Tasty for ab_testing & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), dmv.ca.gov ranks #693 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
89.8% Percentile
#693 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
ab_testing 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Hotjar · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog