0F
Sophistication Index

The Detroit News

The Detroit News is a newspaper and website in Detroit, Michigan, covering Detroit and all of Michigan.

HQ Ann Arbor, MI#14 of 15 Attorneys 1 detroitnews.com Tel +1 303-954-6450 Est. 1873
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The Detroit News is a Ann Arbor, Michigan-based personal injury firm running 3 technologies across 2 categories. Key investments include Criteo for advertising & Google Workspace for email infrastructure. Within the Minimalist Tech Users segment (10,175 firms), The Detroit News ranks #3622 and outperforms 64% of peers on technology adoption.

Market Segment View segment →
Minimalist Tech Users 10175 firms
64.4% Percentile
#3622 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 3 tools detected
Advertising 1
Criteo
Email Infrastructure 2
Google Workspace Microsoft 365
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
David H. Ricks & Associates 20.0 100.0% Awareness-Only Firms
William M. Weinberg 9.5 94.9% Awareness-Only Firms
Ayers & Riehm P.A. 13.5 94.9% Awareness-Only Firms
Kelsoe, Khoury, Rogers, Caughfield & Clark, PC 13.5 94.9% Awareness-Only Firms
Mckenzie & Snyder 13.5 94.9% Awareness-Only Firms
Kozak & Associates 20.0 94.9% Awareness-Only Firms
Negrete Law Firm 13.5 94.4% Awareness-Only Firms
Sowards Law Firm 29.5 94.4% Retention Innovators
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
The Detroit News 0.0 F 1 Ann Arbor you
Hamo Law Firm 0.0 F 10 Flint
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Buchanan Firm 18.5 F 10 Ada
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Safir Personal Injury 20.0 F 10
Office Locations 1 offices
Headquarters
Ann Arbor, MI
1024 Hill St

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