14F
Sophistication Index

Mckenzie & Snyder

HQ Hamilton, OH#5 of 5 mslaw.legal Tel 5137375180

Mckenzie & Snyder is a Hamilton, Ohio-based personal injury firm running 3 technologies across 3 categories. Key investments include Google AdSense for advertising, Microsoft 365 for email infrastructure & PHP for programming language. Within the Awareness-Only Firms segment (7,198 firms), Mckenzie & Snyder ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 3 tools detected
Advertising 1
Email Infrastructure 1
Programming Language 1
PHP
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
William M. Weinberg 9.5 100.0% Awareness-Only Firms
Ayers & Riehm P.A. 13.5 100.0% Awareness-Only Firms
Kelsoe, Khoury, Rogers, Caughfield & Clark, PC 13.5 100.0% Awareness-Only Firms
Kozak & Associates 20.0 100.0% Awareness-Only Firms
David H. Ricks & Associates 20.0 94.9% Awareness-Only Firms
Advocates Law Firm 10.5 94.9% Awareness-Only Firms
wwmlaw.com 21.0 94.3% Awareness Leaders
cbalawfirm.com 21.0 94.3% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Hamilton you
Elk + Elk 90.0 A+ 169 Mayfield Heights
Rittgers Rittgers & Nakajima 87.5 A 97 Lebanon
O'Connor Acciani & Levy 83.5 A- 79 Cincinnati
Schuerger Shunnarah Trial Attorneys LLP 76.0 B+ 51 Cincinnati
Wisehart Wright 82.5 A- 47 Delaware
Office Locations 1 offices
Headquarters
Hamilton, OH
229 Dayton St, 45011

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