14F
Sophistication Index

Davis & Norris, LLP

HQ Birmingham, AL#50 of 76 Attorneys 1 davisnorris.com Tel 2059309900
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Davis & Norris, LLP is a Birmingham, Alabama-based personal injury firm running 7 technologies across 5 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Google Workspace for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Davis & Norris, LLP ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 7 tools detected
Analytics 2
Facebook Pixel Google Analytics
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Weycer, Kaplan, Pulaski & Zuber, P.C. 10.5 100.0% Awareness-Only Firms
Michigan Workers Comp Lawyers 8.0 100.0% Minimalist Tech Users
Grefe & Sidney, PLC 14.5 100.0% Awareness-Only Firms
Bay Mediation & Arbitration Services 29.0 100.0% Awareness Leaders
Adventhealth 24.0 100.0% Awareness-Only Firms
Donald H. Beskind, P.A. 10.5 100.0% Awareness-Only Firms
seanclaytonlaw.com 14.5 100.0% Awareness-Only Firms
Liberty University 24.0 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Davis & Norris, LLP 14.5 F 1 Birmingham you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Office Locations 1 offices
Headquarters
Birmingham, AL
2154 Highland Ave S, 35205-4002

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Misty
Misty Firm Data Analyst Top Law Dog