25F
Sophistication Index

Cooling & Herbers

Cooling & Herbers is an industry leader in aviation law. We are also recognized for our extensive experience in business law, civil litigation, environmental law and municipal law. Since 1977, we have…

HQ Kansas City, MO#48 of 83 Attorneys 1 coolinglaw.com Est. 1977

Cooling & Herbers is a Kansas City, Missouri-based personal injury firm running 7 technologies across 6 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Barracuda for email security. Within the Awareness Leaders segment (2,459 firms), Cooling & Herbers ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
CMS 1
Email Security 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Goodwin Como, P.C. 13.5 100.0% Awareness-Only Firms
Lund Law 10.5 100.0% Awareness-Only Firms
Delrio Law 14.5 100.0% Awareness-Only Firms
Krutch Lindell Bingham Jones 10.5 100.0% Awareness-Only Firms
Igdenver 10.5 100.0% Awareness-Only Firms
Emison Doolittle Kolb & Roellgen 10.5 100.0% Awareness-Only Firms
Law Office of Howard S. Abrams LLC 10.5 100.0% Awareness-Only Firms
Millengroup 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F 1 Kansas City you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Office Locations 1 offices
Headquarters
Kansas City, MO
1100 Main Street, 64105

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