56C
Sophistication Index

Cross, Jenks, Mercer & Maffei LLP

From our law office in Baraboo, Wisconsin, the top-ranked and dedicated legal professionals at Cross Jenks Mercer & Maffei LLP provide unmatched counsel, advocacy and support to a diverse range of cli…

HQ Baraboo, WI#2 of 2 Attorneys 8 cjmmlaw.com Tel 6083563981
Family law and divorce Estate planning Personal injury Real estate law Business and corporate law Labor and employment law Banking and financial law Municipal and administrative law +1

Cross, Jenks, Mercer & Maffei LLP is a Baraboo, Wisconsin-based personal injury firm running 14 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & CallRail for call tracking. The firm has 2 attorneys & 5 office locations, handling Family law and divorce, Estate planning, Personal injury, Real estate law cases. Cross, Jenks, Mercer & Maffei LLP is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
34.8% Percentile
#3804 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Framework 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sam C. Mitchell & Associates 51.0 100.0% Basic Tech Adopters
Freidinbrown 61.5 100.0% Conversion-Focused Firms
Green Giraffe Legal Services 51.0 100.0% Basic Tech Adopters
Shalom Law, PLLC 58.0 100.0% Conversion-Focused Firms
John Ameen 65.0 100.0% Conversion-Focused Firms
Law Offices of Robert F. Brennan APC 70.0 100.0% Conversion-Focused Firms
davidlawfirmonline.com 50.0 100.0% Basic Tech Adopters
Law Offices Of Joseph Rome Inc., P.S. 39.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.0 C 8 Baraboo you
Bye, Goff & Rohde 71.0 B 12 River Falls
Pitman, Kalkhoff, Sicula & Dentice, S.C. 73.8 B 12 Milwaukee
Gass Turek LLC 14.5 F 11 Milwaukee
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Attorney Roster 2 found
NameLocationPractice
Wayne Maffei Milwaukee, Wisconsin personal-injury
Office Locations 5 offices
Headquarters
Baraboo, WI
221 3Rd Ave, 53913-2403
Headquarters
Baraboo, WI
221 Third Avenue, 53913-0556

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Misty
Misty Firm Data Analyst Top Law Dog