38F
Sophistication Index

Charles M. Rowland Ii

HQ Fairborn, OH#1 of 1 Attorneys 1 charlesrowland.com Tel 9378799542
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Charles M. Rowland Ii is a Fairborn, Ohio-based personal injury firm running 13 technologies across 11 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Charles M. Rowland Ii ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 2
Facebook Pixel Google Tag Manager
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Beaver Builder
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
trialsva.com 45.0 100.0% Basic Tech Adopters
Bhatt Law Group 43.5 100.0% Basic Tech Adopters
Davis & Davis, PLLC 38.5 100.0% Basic Tech Adopters
jonwlaw.com 14.5 100.0% Awareness-Only Firms
C&R Insurance Services 39.5 100.0% Basic Tech Adopters
Levin Ginsburg 39.5 100.0% Basic Tech Adopters
shrumlawoffice.com 32.0 100.0% Basic Tech Adopters
WILCOXEN CALLAHAM, LLP 47.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Charles M. Rowland Ii 38.5 F 1 Fairborn you
Markovits, Stock & DeMarco, LLC 65.0 B- 10 Cincinnati
Lindhorst & Dreidame Co., L.P.A. 64.0 C+ 10 Cincinnati
The Attkisson Law Firm 59.0 C 9 Moraine
Rothchild Law Office 27.0 F 9 Cincinatti
The Baker Law Group 62.0 C+ 9 Columbus
Office Locations 1 offices
Headquarters
Fairborn, OH
2190 Gateway Dr., 45324

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