82A-
Sophistication Index

Chandler

Chandler | Ross, PLLC is the North Texas personal injury law firm dedicated to fighting for injured Texans. Managing Attorneys Brent Chandler and John Ross, Jr. have over 30 years of experience in Pe…

HQ Denton, TX#1 of 9 Attorneys 32 chandlerrosslaw.com Est. 2019
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Chandler operates 33 offices across TX & Texas, backed by 21 technologies spanning 15 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & TrustIndex for reviews. The firm has 2 attorneys & 33 office locations. Ranked #385 among 5,831 firms in the Conversion-Focused Firms segment, Chandler outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
93.4% Percentile
#385 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
philpotlawfirm.com 93.0 99.4% Conversion-Focused Firms
TonaLaw 92.0 99.4% Conversion-Focused Firms
Nichols Injury Law, P.C. 82.3 99.1% Conversion-Focused Firms
armadalaw.com 83.5 99.0% Conversion-Focused Firms
Fighter Law 83.5 99.0% Conversion-Focused Firms
shazamlaw.com 75.0 99.0% Conversion-Focused Firms
M&Y Personal Injury Lawyers 71.0 99.0% Conversion-Focused Firms
Akbar Thomas Law, Personal Injury Attorneys 50.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
Contact Form 7 · Gravity Forms · Microsoft Clarity · nGage
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.3 A- 32 Denton you
Tijerina Legal Group 40.3 D 48 Mcallen
Law Office of Abrar & Vergara 53.5 C- 48 El Paso
Walters Law Office, PLLC 23.0 F 47 Fort Worth
Brandy Austin Law Firm, PLLC 50.0 C- 47 Arlington
Stoy Law Group 15.5 F 47 Fort Worth
Attorney Roster 2 found
NameLocationPractice
Brent William Chandler Georgetown, Texas personal-injury

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