14F
Sophistication Index

Carson & Coil

Carson & Coil is a full-service law firm with over 60 years of experience serving the people of Jefferson City, Columbia, and Mid Missouri. Specializing in personal injury cases, our dedicated team pr…

HQ Jefferson City, MO#5 of 5 Attorneys 1 carsoncoil.com Tel +1 573-636-2177

Carson & Coil is a Jefferson City, Missouri-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Carson & Coil ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Arenson Law Group, PC 49.0 100.0% Basic Tech Adopters
Pezzano Law Group, LLC 37.5 100.0% Basic Tech Adopters
RA and Associates APC 29.0 100.0% Awareness Leaders
Impact Legal Car Accident Attorneys Phoenix 34.5 100.0% Basic Tech Adopters
Maurer Law Firm 19.5 100.0% Awareness Leaders
Law Office of Conrad Judy III LLC 14.5 100.0% Awareness-Only Firms
Luce Evans Law, PLLC 25.0 100.0% Awareness Leaders
Friedman & Throop 45.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F 1 Jefferson City you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Office Locations 1 offices
Headquarters
Jefferson City, MO
515 East High Street, 65101

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