20F
Sophistication Index

Carlson Caspers

Carlson Caspers is a law firm specializing in intellectual property litigation and counseling. They are known for their excellence in this field and have a diverse team of attorneys with industry know…

HQ Minneapolis, MN#52 of 93 carlsoncaspers.com Est. 2003

Carlson Caspers is a Minneapolis, Minnesota-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Carlson Caspers outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Texasautohome 23.0 100.0% Basic Tech Adopters
Askin & Hooker, LLC 23.0 100.0% Basic Tech Adopters
Alvarezdisputeresolution 29.5 100.0% Retention Innovators
josephmotta.com 9.5 100.0% Awareness-Only Firms
National Law 44.0 100.0% Basic Tech Adopters
Satelliteteams 23.0 100.0% Basic Tech Adopters
Manasseh, Gill, Knipe & B??langer 33.5 100.0% Retention Innovators
williamjcooley.com 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F — Minneapolis you
Super Lawyers 24.0 F 32 Eagan
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Office Locations 1 offices
Headquarters
Minneapolis, MN
225 South 6th Street, 55402

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