38F
Sophistication Index

Carlson Bier Associates

Carlson Bier Associates specializes in insurance coverage, contract disputes, real estate acquisition, and personal injury litigation. Carlson Bier Associates was founded on the idea that the best rep…

HQ Chicago, IL#131 of 383 Attorneys 1 carlsonbier.com Est. 1996

Carlson Bier Associates is a Chicago, Illinois-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Google Reviews Widget for reviews & Gravity Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Carlson Bier Associates ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Abogados De Accidentes Gancedo Law Inc. 28.0 100.0% Basic Tech Adopters
martinez-law-group.com 28.0 100.0% Basic Tech Adopters
Law Office of Russell C Sobelman 28.0 100.0% Basic Tech Adopters
Eggleston & Ramirez LLP 9.5 99.5% Awareness-Only Firms
Frederick J Brynn 27.0 99.5% Basic Tech Adopters
Gary Poole Law Office 33.0 99.5% Basic Tech Adopters
Rahm Law Group, APC 9.5 99.5% Awareness-Only Firms
Mitchell Leeds, LLP 28.0 99.5% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Chicago, IL
2 North LaSalle Street, 60602

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Misty
Misty Firm Data Analyst Top Law Dog