32F
Sophistication Index

Horton Law

Horton Law is a premier law firm based in Northwest Arkansas that specializes in personal injury cases. They provide legal assistance to individuals who have been involved in accidents and are dedicat…

HQ Bentonville, AR#1 of 2 callhorton.com
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Horton Law is a Bentonville, Arkansas-based personal injury firm running 13 technologies across 11 categories. Key investments include GoHighLevel for crm, Google Analytics for analytics & CallRail for call tracking. Horton Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
6.1% Percentile
#5475 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
CRM 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
ahead
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Miller Kory Rowe Llp. 40.0 100.0% Conversion-Focused Firms
Benson Bertoldo Baker & Carter 93.0 97.3% Retention Innovators
Ranz Injury Law, PLLC 79.5 96.9% Retention Innovators
Modern Family Law 34.5 96.9% Retention Innovators
welch.law 62.5 96.9% Retention Innovators
Austin Accident Attorney 77.5 96.9% Retention Innovators
Shiner Law Group 83.3 96.9% Retention Innovators
Diefer Law Group, P.C. 30.5 96.9% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
60%
CallRail · GoHighLevel
Retention
0%
conversion stack (CallRail, GoHighLevel)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
31.5 F — Bentonville you
Rainwater, Holt & Sexton, P.A. 79.5 B+ 16 Little Rock
Brad Hendricks Law 24.0 F 10 Little Rock
Reddick Law, PLLC 45.0 D 8 Little Rock
Catterlin & Arnold Law Firm 64.0 C+ 6 Lowell
Elliott & Smith Law Firm 35.5 F 6 Fayetteville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Bentonville, AR
1000 McClain Road, 72712

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