64C+
Sophistication Index

Callahan & King

Callahan & King, PLLC is a company based out of 100 N 6TH ST STE 600, WACO, Texas, United States.

HQ Waco, TX#1 of 15 Attorneys 34 callahankinglaw.com Tel +1-254-863-8599
Personal Injury Criminal Defense Family Law

Callahan & King operates 25 offices across TX & Texas, backed by 12 technologies spanning 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 attorneys & 25 office locations, handling Personal Injury, Criminal Defense, Family Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Callahan & King ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
barrettlawgroup.com 64.0 100.0% Conversion-Focused Firms
attorneychrismiller.com 64.0 100.0% Conversion-Focused Firms
traffictickets.com 48.3 100.0% Conversion-Focused Firms
Hamassian Law APC 64.0 100.0% Conversion-Focused Firms
Todd Miller Law, LLC 64.0 100.0% Conversion-Focused Firms
burckhardlaw.com 64.0 100.0% Conversion-Focused Firms
onealbrownlaw.com 64.0 100.0% Conversion-Focused Firms
O'Neal Law Offices 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ 34 Waco you
The Benton Law Firm 69.0 B- 51 Dallas
Doyle Dennis LLP Trial Lawyers 48.5 D 51 Houston
Burress Law 21.0 F 51 Mckinney
Doyle Dennis LLP Trial Lawyers 29.0 F 50 Houston
The Krist Law Firm 66.0 B- 50 Houston
Attorney Roster 2 found
NameLocationPractice
Robert Gipson Callahan II Allen, Texas personal-injury

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