47D
Sophistication Index

Bursor & Fisher

BURSOR & FISHER lawyers have represented both plaintiffs and defendants in state and federal courts throughout the country, primarily in the fields of telecommunications, pharmaceuticals, and dietary …

HQ Walnut Creek, CA#9 of 24 Attorneys 1 bursor.com Tel 9253004455 Est. 2010

Bursor & Fisher is a Walnut Creek, California-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Contact Form 7 for forms & CallRail for call tracking. Bursor & Fisher is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
21.7% Percentile
#4565 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bendinsuranceagency 33.5 100.0% Basic Tech Adopters
Kozloff Stoudt Attorneys 53.5 100.0% Conversion-Focused Firms
Marderbernard 45.0 100.0% Engagement Specialists
Bailey Law Firm 48.0 100.0% Conversion-Focused Firms
Mullen & Mullen Law Firm 33.5 100.0% Basic Tech Adopters
nh-lawyers.com 33.5 100.0% Conversion-Focused Firms
Simmons Law Firm 38.5 100.0% Basic Tech Adopters
robertlawgroup.com 53.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.0 D 1 Walnut Creek you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Walnut Creek, CA
1990 N California Blvd, 94596-3745

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Misty
Misty Firm Data Analyst