24F
Sophistication Index

Dean Burnetti Law

Dean Burnetti Law is a Christian Law Firm founded by Dean Burnetti in Florida in 1986. Specializing in personal injury, workers' compensation, and civil litigation, the firm provides legal services fo…

HQ Lakeland, FL#13 of 29 Attorneys 1 burnettilaw.com Tel 8632876388 Est. 2015

Dean Burnetti Law is a Lakeland, Florida-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, The Trade Desk for advertising & Google Workspace for email infrastructure. Dean Burnetti Law is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
10.1% Percentile
#6109 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
Advertising 1
Analytics 1
Email Infrastructure 2
Maps 1
Structured Data 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sriplaw 39.5 97.3% Retention Innovators
Henderson, Franklin, Starnes & Holt, P.A. 40.5 95.9% Awareness Leaders
Metro Detroit Injury Law PLLC 39.5 95.9% Retention Innovators
Law Offices of Ginger S. Marcos 19.5 95.9% Awareness Leaders
Resolutegrp 18.5 94.9% Awareness Leaders
All Family Law Group 9.5 94.9% Awareness-Only Firms
goodgeorgialawyer.com 10.5 94.9% Awareness-Only Firms
David J. Klink, Attorney at Law 25.0 94.9% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · The Trade Desk
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 Lakeland you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Lakeland, FL
1937 E Edgewood Dr, 33803

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