74B
Sophistication Index

Bran Law

The Brannon Law Firm is a full-service law firm based in Dayton, Ohio, dedicated to helping victims of car accidents, defective products, and medical malpractice seek fair compensation. Their experien…

HQ Dayton, OH#3 of 17 Attorneys 9 branlawfirm.com Est. 1974
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Bran Law operates 10 offices across OH & Ohio, backed by 12 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Google Reviews Widget for reviews & Gravity Forms for forms. The firm has 10 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Bran Law ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
Call Tracking 2
CMS 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Northwestern Alliance 58.5 100.0% Conversion-Focused Firms
Oklahoma Injury Law Firm 58.5 100.0% Conversion-Focused Firms
attorneyhanson.com 65.0 98.0% Conversion-Focused Firms
Law Offices of W.a. Chip Forstall 82.5 98.0% Conversion-Focused Firms
The Senators (Ret.) Firm, LLP 58.5 98.0% Conversion-Focused Firms
Threepointins 34.5 97.6% Basic Tech Adopters
Bavariya Law 29.5 97.6% Conversion-Focused Firms
Mansell & Engel PC 34.5 97.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Gravity Forms · Wistia
Conversion
60%
CallRail · CallTrackingMetrics
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 9 Dayton you
Gemelas, Wilson, Merrill & Fritz Co. LPA 73.5 B 13 Elyria
Hoover Kacyon, LLC 29.5 F 13 Cuyahoga Falls
Legacy Law Firm, LLC 73.5 B 13 Cuyahoga Falls
Law Offices of Megan E. Burke, LLC 65.0 B- 13 Toledo
Mark L. Newman Attorney at Law 48.0 D 12 Cincinnati
Attorney Roster 1 found
NameLocationPractice
Douglas Dustin Brannon Lorain, Ohio personal-injury

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