77B+
Sophistication Index

Failey Law

HQ Grand Rapids, MI#2 of 32 Attorneys 2 billfaileylaw.com Tel +1-616-965-1088
Personal Injury – Defense
Claim Profile →

Failey Law is a Grand Rapids, Michigan-based personal injury firm running 13 technologies across 10 categories. Key investments include Adobe Launch for analytics, Podium for chat & intake & All in One SEO for seo. The firm has 2 office locations, handling Personal Injury – Defense cases. Within the Conversion-Focused Firms segment (5,831 firms), Failey Law ranks #887 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
84.8% Percentile
#887 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
leeinjurylaw.com 76.0 100.0% Conversion-Focused Firms
deanandbarrett.com 76.0 100.0% Conversion-Focused Firms
attorneymoon.com 13.5 100.0% Awareness-Only Firms
Car accident attorneys, Parke injury law firm 13.5 100.0% Awareness-Only Firms
Rodriguez Law Firm 60.0 100.0% Conversion-Focused Firms
The Law Office of Asaro, P.C. 30.5 100.0% Unknown
Sdbins 30.5 100.0% Conversion-Focused Firms
Khorshidi Law Firm APC 38.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Facebook Pixel
Engagement
40%
Podium
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.0 B+ 2 Grand Rapids you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Grand Rapids, MI
Headquarters
Grand Rapids, MI
312 Fulton Street East , 49503

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim billfaileylaw.com →