30F
Sophistication Index

Bertch Associates

Bertch Associates is a law firm based in Salt Lake City, UT that specializes in personal injury and insurance claims. They provide legal guidance and representation for individuals who have suffered a…

HQ Salt Lake City, UT#23 of 45 Attorneys 1 bertchassociates.com Tel 8014243800

Bertch Associates is a Salt Lake City, Utah-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, Podium for chat & intake & Amazon CloudFront for cdn. Bertch Associates is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
Chat & Intake 1
Email Infrastructure 2
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Joseph K. Plumbar 44.0 100.0% Conversion-Focused Firms
Law Offices of Francisco G. Medina 44.0 100.0% Conversion-Focused Firms
RUDY A. DERMESROPIAN, LLC 29.5 100.0% Awareness-Only Firms
Stephen T. Fieweger, P.C. - Car Accident and Personal Injury Attorney 33.5 100.0% Conversion-Focused Firms
Maples Injury Law 29.5 100.0% Conversion-Focused Firms
The Stutzman Law Firm 33.5 100.0% Conversion-Focused Firms
Perez & Perez Law PLLC 29.5 100.0% Awareness-Only Firms
Cozza Law Group PLLC 49.0 95.9% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Podium
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 1 Salt Lake City you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Office Locations 1 offices
Headquarters
Salt Lake City, UT
7070 S 2300 E Ste 100, 84121-3919

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Misty
Misty Firm Data Analyst